New Business opens in Sackville
New business opens in Sackville
Published Wednesday July 13th, 2011
Times & Transcript staff
college and looking for a life that was “better, bigger and brighter.”
But now that she has three children and a growing business she sees the
advantages of the quiet life.
This spring April and her husband Jeff moved back to Sackville, settling into
a spacious country home near her parents in Upper Sackville.
With plenty of room for her home-based business, Anointment, which is found
at http://www.anointment.ca, April is busy making handcrafted soaps, baby oils, balms,
toners and bath salts from pure ingredients.
You can find April with her three-month-old baby cuddled into his snugly,
every Saturday at the Sackville Farmer’s Market, selling her soap that sounds
good enough to eat, with names like calendula, lavender, lemon poppy seed and
Although they enjoyed aspects of city life, they decided to move so that
their children did not think that stabbings and robberies were a normal part of
“We said to ourselves, our family needs us and we need them, so we thought it
is now or never,” she says.
April and her husband met in college in 1998 while studying civil engineering
and while many of their colleagues went out west for work they decided to tough
it out in the east. They both found work in Halifax in their fields, but once
the first baby Anna arrived in 2005, April decided to stay home with the baby
and started an online business selling cloth diapers and baby supplies.
“The business got busier and busier,” says April, who obviously has
multi-tasking down to an art, “and it got to the point where I couldn’t do it
from home anymore so I opened a store,” called Nurtured on Robie Street in
“I had actually purchased Anointment in 2009,” says April, “to complement the
products I had at the store, because it was natural skin care and the lady who
founded the company was a customer of mine and she was having a baby and decided
she couldn’t do it anymore so I decided I don’t want to lose this product, I am
just going to take it over.”
After being trained in the art of soap making, April trained her father and
they now work together.
With instinctive business acumen, April jumped in to her new business, with
her newborn baby, Andrew, in her arms. She updated the labeling with Health
Canada, made sure it was bilingual, gave the labeling some colour and made it
“boutique-ready” for sale in stores and wholesale.
April already has 16 wholesale accounts and is “working on growing that” with
an e-commerce site so that she can sell online.
And now, surrounded by a huge garden overflowing with flowers, April is glad
to be home. As her six-year-old daughter Anna pedals about in the driveway, and
her husband Jeff arrives home with her four-year-old boy Cameron, April could be
the symbol of home-based businesses and an answer to New Brunswick’s brain
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