Boomer Revolution – Sept. 2010

The revolution is coming to Moncton, but there is no need to stock up on canned goods.   A two day revolution slotted for Sept 25 and 26th at the Moncton Coliseum, is a schmooze fest for Boomers, the largest and fastest growing demographic around, who may very well prepare for the event  by slipping orthotics into their sensible shoes and taking some extra Vitamin B. 

The demographic bulge called Boomers, a massive cohort that includes everyone born between 1945 and 1964, have in many ways created the terms with which we talk about our world.  The Boomers’ navel gazing is magnified outwards for consumption, if Boomers are experiencing  the ’sandwich generation’, (looking after both children and ailing parents), then books, movies and newspaper columns will be talking about this phenomenon as if it is the first time it has happened. 

Boomers constitute a huge group of smart consumers, and depending on when they had their last child, they may have some time and money on their hands for hobbies, second careers or having some well-deserved fun in retirement.

Show Manager Nancy Blanchard is introducing the Boomer Revolution concept to the Maritimes with the phrase, ‘Re-invent. Renew. Revitalize’.  She and her colleagues had been thinking about putting together a show for Boomers when they saw a show that the CARP (Canadian Association for Retired People) puts on every year in Toronto.  They realized that this was the show they wanted to produce and have since drummed up enthusiasm with hundreds of companies and individual entrepreneurs who are ready to present their wares at the Coliseum this coming weekend.  

“We want a sustainable show that is going to grow over the years”, says Nancy Blanchard, “We have a lot of performances and workshops because we want this to be really exciting, vibrant and positive”.  Shows planned include performances by Maritime fiddler Samantha Robichaud and Magician/Illusionist Remi Boudreau as well as a belly dance show and workshop by Grand Digue dancer and teacher Tina Wagner.  

The products or services offered at the show are related to each other only in their ability to get the Boomers to direct their bifocals in their direction. What brings the Boomers together as a consumer, other than their healthy credit cards?  Boomers will find products and services that will help them to maintain or regain health and vitality, re-decorate a family home that is now an empty nest, and plan for retirement.  

Or how about plan for a fantastic vacation of with Adventure Travel, presented by CAA, for those who want to be something more than a tourist. “People are either looking for something very cushy or they are looking for excitement”, says Nancy, “that seems to be the range of our age group”.

Presentations and samples will be on offer from the purely pleasurable like Maple Sugar products, healthy chocolate and spas to practical considerations like retirement homes, exercise plans, career transitions and funeral planning.

“There has to be some of the depressing topics, but it depends on the spin you put on it, for example, to me, funeral planning, while gloomy, is necessary”, says Nancy, “We do have an exhibitor that is in that subject and they are going to give a workshop and explain why is it important to talk about it at this age”.

The possibility for workshops was vast, says Nancy. “We have twenty one sessions and they are varied, we are talking about a little bit of everything from sexuality to financial planning to parenting teenage children”.

Not all the products and services are aimed at those with money and free time, as it might at first seem. There are also booths supported by non-profit organizations like the YMCA and the CIBC Run for the Cure as well as a workshop offered by the  St. John Ambulance  that will teach basic life saving techniques in 15 minutes, “ And who can’t invest 15 minutes if it could save someone’s life?” asks Nancy.

One display that will be taking up an unusual amount of space is The Giant Colon; a forty foot long walk- thru tunnel  of the human colon that will take up the space of 12 tables. Presented by the Colorectal Cancer Association of Canada, the Giant Colon has 5 video displays with a cheerful character called Dr. Preventio who explains how colorectal cancer is ‘preventable, treatable and beatable’.

“It does not sound very sexy but I have seen it and I know that it attracts attention”, says Nancy, “ We are the age group that is at risk and this is the first time ever that they are in the Atlantic provinces with this setup. It is impressive, you can walk into it and it is kind of amazing”.

On a less serious theme, Ginette Robichaud, the owner of “Boutique 2 ieme Look” in Moncton will be making a presentation on women’s   body types and how best to dress them, called “What to Wear”.  After presenting two models she will hold a workshop with participating audience members in which the two models will have a makeover complete with makeup from Mary Kay.  The two models will then demonstrate their new look with before and after photos.

“Say her shape is ‘The Apple’” says Ginette, “The model will come up on stage and I will say, ‘Here are the challenges of the apple and hear is what she should never wear and here is what she should wear”.  Ginette says that the shapes are not all fruits, for example there is The Brick, which may sound uncomplimentary but is the easiest to dress. And there is The Lollipop, which is similar to The Cone, in that the body size has a “tiny bottom”, but The Loolipop is distinguished by an oversized bust.  Ginette says that Boomers are a big market for her, they are people with money she says, “And they watch their money”.

Much of the show will draw in the female shopper, “It is very possible there will be more women than men “, says Nancy, “especially with Sunday being the CFL thing”. However, there are plenty of booths to attract both sexes with booths offering information and services in stones and paving, water technology, insurance and financial planning.

Dr. Ali Husain, who has been working in Moncton for ten years, says that even cosmetic surgery is beginning to draw men.  “We will have a booth presenting the services that we offer, cosmetic surgery, Botox, filler, that kind of thing, with a video for anyone that is interested. Primarily our patients are women,  I would say that more than 90% of people coming in for cosmetic surgery are women,  but that is not to say that there are no men,  there are some and it is has been gradually growing over the years”.  

Dr Husain’s expertise is one of the more obvious products for those whose body is aging faster than their spirit. He says that ten years ago women and men were less likely to invest time and money on themselves, “but over the years I have  found the attitude changing ,to ‘ I have taken care of everybody else and now I want to take care of myself ‘”.

Marine Boudreau, a Crystal Intuitive and owner of Carnelia Stones and Crystals, who guides people to take control of the direction of their life through the power of crystals, thinks that Boomers are in their prime and looking for new opportunities. “I know a lot of boomers that have worked hard their whole life and now it is about getting new experiences and seeing the world for what it is becoming.”

SIDE BAR:

Moncton Coliseum – September 25 and 26th 2010

Saturday, September 25, 2010 10:00 am to 6:00 pm
Sunday, September 26, 2010 10:00 am to 5:00 pm

 

Workshops Offered

Saturday, Sept. 25:

11:00 – 11:30 Boomers Body Renewal – BellyDance 101

Offered by Tina Wagner, Instructor at Baladi Fitness

 Room A (E/A)

11:00 – 11:30 The Six Pillars of Financial Planning

Presenter: Joel Welch, Division Director, Investors Group

 Room B (E/A)

11:00 – 11:30 Let GO and Move ON…three techniques for downsizing success

 Room C (E/A)

12:15 – 12:45 GrammieMoe Talks Sex: Get comfortable talking about “it”

 Room A (E/A)

12:15 – 12:45 Fit-in 15

Presenter: Dr. Todd Clayton, DC, New Brunswick Chiropractors’ Association

 Room B (F)         

12:15 – 12:45 Volunteering and Healthy Aging 

Presenter: Jean-Valmond LeBlanc, Facilitator/Trainer, Volunteer Centre of Southeastern New Brunswick, Moncton, New Brunswick

 Room C (E/A)

1:30 – 2:00 Education on Different Healing Modalities

Presenter: Lynda Daphne Ward, nd, Energy Specialist, Reiki Master/Teacher, DNA ReActivation, Body Talk Therapist, EFT/Soul Work

 Room A (E/A)

1:30 – 2:00 The True Meaning of Retirement Planning: “What do I do now?”

 Room B (E/A)

1:30 – 2:00 Boomers Adventure Travel…the CAA way!

 Room C (E/A)

2:45 – 3:15 “I Did It My Way”, An Informal Discussion on Planning Ahead

Presenter : Wendy Cox, At-need, Pre-need and Historical Family Counselor at Fair Haven Memorial Gardens.

 Room A (E/A)

3:15 – 3:45 Nutrition with a Twist

Lise Fournier, Registered Holistic Nutritionist and Certified Laughter Yoga Instructor,

Room B (E/A)

3:45 – 4:15 Parenting teenagers and/or adult children that still live at home without increasing your blood pressure 

 Room C (E/A)

Sunday, September 26

Workshops Offered:

10:45 – 11:15 What To Wear 

 Room A (E/A)

11:00 – 11:30 Career Transition

By Michelle Alcorn, Recruitment Consultant

 Room B (E/A)

11:00 – 11:30 Volunteering and Healthy Aging 

Presenter: Jean-Valmond LeBlanc, Facilitator/Trainer, Volunteer Centre of Southeastern New Brunswick, Moncton, New Brunswick

 Room C (F)

12:30 – 1:00 Walk with a Spring in your Step 

Gugi Le Roc – Registered Massage Therapist and Manual Lymph Drainage Therapist,

 Room A (E/A)

1:30 – 2:00 The True Meaning of Retirement Planning: “What do I do now?” 

Room B (E/A)

1:30 – 2:00 Where do we go from here? 

This session will be presented by Peggy Humby, CL, AC-G., President, Moncton CARP – Chapter 32

 Room C (E/A)

2:30 – 3:00 REA Art & Healing Workshop with Pamela Cail

 Room A (E/A)

12:15 – 12:45 Fit-in 15 

Presenter: Dr. Todd Clayton, DC, New Brunswick Chiropractors’ Association

Room B (E/A)

12:30 – 1:00 What are your “True Colors”? 

Facilitator: Sharon Wolthers

 Room C EA)                

Shows

E/A = takes place in English / F = takes place in French

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